ADV104 Understanding Advertising (8)

This subject provides an introduction to advertising’s theoretical underpinnings and role within the context of marketing and society. Students are introduced to the principles of advertising practice and process including brands consumer insights communication briefs and solutions.

Subject availability
Session 1 (30)
On Campus
Bathurst Campus
Bathurst Campus
Session 3 (90)
Bathurst Campus
Continuing students should consult the SAL for current offering details. Where differences exist between the Handbook and the SAL, the SAL should be taken as containing the correct subject offering details.
Subject Information
Grading System
One session
School of Communication and Creative Industries
Incompatable Subjects
Learning Outcomes
Upon successful completion of this subject, students should:
  • be able to describe a range of theories to help explain the role of marketing and advertising
  • be able to demonstrate an understanding of the theoretical underpinnings of advertising's role in society and in the marketing environment
  • be able to determine the role of consumer insight in advertising campaigns
  • be able to apply the principles and processes associated with advertising campaigns
  • be able to work in teams
The subject will cover the following topics:
  • Introduction to advertising
  • Advertising's role in marketing and society
  • Consumer insights: development and application
  • Brands and brand contribution
  • Communication briefs and solutions
Current Students

For any enquiries about subject selection or course structure you will need to contact your Course Director. You can find the name and contact details for your Course Director in your offer letter or contact your School office.

Prospective Students

For further information about Charles Sturt University, or this course offering, please contact info.csu on 1800 334 733 (free call within Australia) or enquire online.

The information contained in the 2017 CSU Handbook was accurate at the date of publication: June 2018. The University reserves the right to vary the information at any time without notice.