ADV205 Advertising Creative (8)

In this subject students are introduced to theories of creativity and the role of creativity in the advertising environment. Students are introduced to a range of techniques and tools that advertising creative team members use in their profession. Students learn about the steps in the advertising creative process, including idea generation, concept development, creative strategy and copywriting for a variety of media types.

Subject availability
Session 2 (60)
On Campus
Bathurst Campus
Bathurst Campus
Continuing students should consult the SAL for current offering details. Where differences exist between the Handbook and the SAL, the SAL should be taken as containing the correct subject offering details.
Subject Information
Grading System
One session
School of Communication and Creative Industries
Enrolment restrictions

Bachelor of Media Communication(minor),Bachelor of Communication(Advertising)(core), Bachelor Communication (with Specialisations) Elecltive, Bachelor of Creative Arts & Design (Graphic Design)(elective), Bachelor of Communication(Advertising)/Bachelor of Business(Marketing)(elective)

Assumed Knowledge
Learning Outcomes
Upon successful completion of this subject, students should:
  • be able demonstrate understanding of key principles of creative thinking in an advertising environment.
  • be able to identify the basic steps and stages of the advertising creative process
  • be able to apply creative techniques and strategies to their work
  • be able to demonstrate basic skills in copywriting for a variety of media.
The subject will cover the following topics:
  • Idea generation theories and techniques
  • The creative process and creative thinking - how to make the leap from strategy to "big ideas"
  • The role of copywriters, art directors and other creative team members in the advertising creative process
  • Basic principles and practice of copywriting for a variety of media
  • How to present print layout and copy
  • The key principles for judging advertising creative material
Current Students

For any enquiries about subject selection or course structure you will need to contact your Course Director. You can find the name and contact details for your Course Director in your offer letter or contact your School office.

Prospective Students

For further information about Charles Sturt University, or this course offering, please contact info.csu on 1800 334 733 (free call within Australia) or enquire online.

The information contained in the 2017 CSU Handbook was accurate at the date of publication: June 2018. The University reserves the right to vary the information at any time without notice.