In this subject students are introduced to theories of creativity and the role of creativity in the advertising environment. The subject covers a range of techniques and tools that advertising creative team members use in their profession. Students learn about the steps in the advertising creative process, including idea generation, concept development, creative strategy and copywriting for a variety of media types.
No offerings have been identified for this subject in 2022.
HD/FL
One session
School of Information and Communication Studies
It is assumed students will have basic understanding of the campaign development process
The following table summarises the assessment tasks for the online offering of ADV205 in Session 2 2021. Please note this is a guide only. Assessment tasks are regularly updated and can also differ to suit the mode of study (online or on campus).
The information contained in the CSU Handbook was accurate at the date of publication: May 2022. The University reserves the right to vary the information at any time without notice.