ADV206 Channel Planning (8)

This subject introduces students to the channels of communication used by marketers to reach desired audiences. The subject covers the primary and secondary channels of communication, their strengths and weaknesses,  and the foundation techniques used to analyse, assess and evaluate each medium. It encourages strategic evaluation of channels as part of a wider communication plan.

Subject availability
Session 1 (30)
On Campus
Bathurst Campus
Bathurst Campus
Continuing students should consult the SAL for current offering details. Where differences exist between the Handbook and the SAL, the SAL should be taken as containing the correct subject offering details.
Subject Information
Grading System
One session
School of Communication and Creative Industries
Learning Outcomes
Upon successful completion of this subject, students should:
  • be able to demonstrate an understanding of channels of communication used by marketers to reach desired audiences.
  • be able to evaluate strengths weaknesses and application of each medium
  • be able to demonstrate an understanding of the process involved in selecting marketing communications media
  • be able to propose appropriate recommendations for the use of marketing communication media in answer to a specific problem
  • be able to work effectively in a team
The subject will cover the following topics:
  • Channels of marketing communications
  • Analysis of each medium
  • Analysis of communication problems
  • Strategies to answer problems using appropriate channels
  • Creation and presentation of basic communications plan
Current Students

For any enquiries about subject selection or course structure you will need to contact your Course Director. You can find the name and contact details for your Course Director in your offer letter or contact your School office.

Prospective Students

For further information about Charles Sturt University, or this course offering, please contact info.csu on 1800 334 733 (free call within Australia) or enquire online.

The information contained in the 2017 CSU Handbook was accurate at the date of publication: June 2018. The University reserves the right to vary the information at any time without notice.