ADV207 Channel Planning in Action (8)

This subject deepens students' understanding of marketing communication channels by developing insight into consumer engagement with channels and the application of insights to media choices. Recommendations including budget allocation, campaign timeframes, media ideas, media partners, campaign evaluation are developed for both documented and physical presentations.

Subject availability
Session 2 (60)
On Campus
Bathurst Campus
Continuing students should consult the SAL for current offering details. Where differences exist between the Handbook and the SAL, the SAL should be taken as containing the correct subject offering details.
Subject Information
Grading System
HD/FL
Duration
One session
School
School of Communication and Creative Industries
Assumed Knowledge
ADV206
Learning Outcomes
Upon successful completion of this subject, students should:
  • be able to demonstrate an understanding of the methods used for the development of media strategies based on the identification of target audiences required by the communications brief
  • be able to evaluate the consumer data to gain insight of consumer media (channel) consumption and engagement
  • be able to apply planning tools to demonstrate competence in channel selection and tactic development to prescribed budgets within specified time frames
  • be able to create integrated media channel communication presentations
Syllabus
The subject will cover the following topics:
  • Communication briefs; answer preparation including channel selection and media idea generation
  • Syndicated and proprietary data for analysis and interpretation of consumer behaviour toward media consumption
  • Channel partnerships; media idea generation and application
  • Campaign evaluation tools
  • Budget planning and application
  • Construction of physical and document presentations of recommendations
Contact
Current Students

For any enquiries about subject selection or course structure you will need to contact your Course Director. You can find the name and contact details for your Course Director in your offer letter or contact your School office.

Prospective Students

For further information about Charles Sturt University, or this course offering, please contact info.csu on 1800 334 733 (free call within Australia) or enquire online.

The information contained in the 2017 CSU Handbook was accurate at the date of publication: June 2018. The University reserves the right to vary the information at any time without notice.

Back