ADV213 The Creative Process (16)
Prerequisite: COM111
Enrolment Restriction: Available to students in:
Bachelor of Arts (Communication - Advertising)
Bachelor of Arts (Communication - Commercial Radio)
Bachelor of Arts (Communication - Advertising)/Bachelor of Business Marketing double degree
Students learn about the steps in the advertising creative process, including idea generation, concept development, creative strategy and copywriting.
Students learn key principles and develop skills in copywriting for advertising media with a particular focus on the main media of print, outdoor, television, radio and direct mail.They will also develop an understanding of the principles of writing brand communication and retail communication.