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No offerings have been identified for this subject in 2018

ADV308 Advertising Creative 2 (8)

Abstract

Students learn key principles and develop skills in copywriting and design for television and radio commercials. They develop understanding and skills in producing TV and radio ads - including budgetting and management of the process. Stduents study and are encouraged to develop creative, low budget television commercials.

+ Subject Availability Modes and Location

Continuing students should consult the SAL for current offering details prior to contacting their course coordinator: ADV308
Where differences exist between the handbook and the SAL, the SAL should be taken as containing the correct subject offering details.

Subject information

Duration Grading System School:
One sessionHD/FLSchool of Communication and Creative Industries

Assumed Knowledge

ADV205

Enrolment restrictions

Bachelor of Arts (Communication - Advertising) Bachelor of Arts (Communication - Media Production) Bachelor of Arts (Communication - Public Relations and Organisational Communication) Bachelor of Business (Marketing)

Learning Outcomes

Upon successful completion of this subject, students should:
Understand key principles and have developed abasic skills in copywriting and design for television commercials.
Understand key principles and have developed basic skills in copywriting and design for radio commercials.
Understand steps in the production process of TV and radio commercials, developed skills in preparing cost estimates and in the management of the production process.
Understand the role of braodcast producers in agencies.
Understand both analogue and digital production processes.

Syllabus

The subject will cover the following topics:
Principles and practices of copywriting and design for television commercials. Writing creative concepts for low budget television commercials. Principles and practices of copywriting and design for radio commercials. How to present creative concepts for TV and radio. Steps in the production of TV commercials, preparation of cost estimates and the management of the production process. Steps in the production of radio commercials, preparation of cost estimates and the management of the production process. History and recent developments in television advertising. The role of braodcast producers in agencies. Introduction to both analogue and digital technology.

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The information contained in the 2018 CSU Handbook was accurate at the date of publication: 24 November 2017. The University reserves the right to vary the information at any time without notice.