ADV310 Advertising Strategy and Campaign Planning (8)
Prerequisite: ADV203
Enrolment Restriction: Bachelor of Arts (Communication - Advertising)
Bachelor of Business (Marketing)
Bachelor of Arts (Communication - Advertising)/Bachelor of Business (Marketing)
Bachelor of Media Communication
Students study advertising communication strategy and planning in depth. Campaign case studies are examined and planning skills are developed as students learn more about the planning process in the context of an integrated communications campaign. They gain experience in developing a comprehensive campaign plan; including the use of research, strategy development, creative development, media planning and campaign budgeting, within a student "agency" environment.