ADV317 Advertising Strategy and Planning (16)

This subject consolidates students’ previous experience and enables them to apply their understanding of advertising agency roles by working in an agency team in an authentic agency environment to develop comprehensive integrated marketing communications strategy recommendations from a client brief. They will be able to present these recommendations to a client in an industry-professional manner.

Subject availability
Session 1 (30)
On Campus
Bathurst Campus
Continuing students should consult the SAL for current offering details. Where differences exist between the Handbook and the SAL, the SAL should be taken as containing the correct subject offering details.
Subject Information
Grading System
HD/FL
Duration
One session
School
School of Communication and Creative Industries
Enrolment restrictions

Bachelor of Business (Finance)
Bachelor of Business (Human Resource Management)
Bachelor of Business (Insurance)
Bachelor of Communication (with specialisations)
Bachelor of Business (Management)
Bachelor of Accounting
Bachelor of Communication (Advertising) / Bachelor of Business (Marketing)
Bachelor of Business (Marketing)

Prerequisites
ADV203 or ADV104 and ADV206
Learning Outcomes
Upon successful completion of this subject, students should:
  • be able to work effectively in agency teams;
  • be able to demonstrate understanding of the theory of the planning process in the context of an integrated marketing communications campaign;
  • be able to apply conceptual knowledge to develop integrated marketing communications strategy recommendations from a client brief;
  • be able to present these recommendations to a client in an industry-professional manner; and
  • be able to investigate and critically reflect on a current integrated marketing communications campaign.
Syllabus
The subject will cover the following topics:
  • Integrated marketing communications (IMC)
  • The planning environment
  • Responding to client briefs
  • Working to external constraints
  • Researching for campaigns
  • Client presentations
Contact
Current Students

For any enquiries about subject selection or course structure you will need to contact your Course Director. You can find the name and contact details for your Course Director in your offer letter or contact your School office.

Prospective Students

For further information about Charles Sturt University, or this course offering, please contact info.csu on 1800 334 733 (free call within Australia) or enquire online.

The information contained in the 2017 CSU Handbook was accurate at the date of publication: June 2018. The University reserves the right to vary the information at any time without notice.

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