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AGB310 Agricultural Marketing (8)

Abstract

The modern food and fibre system is complex, dynamic and international. The changes taking place in this system are revolutionary. The system is becoming highly demand-driven with marketing being very important. The purpose of this subject is to examine the question of agriproduct marketing (raw commodities, food, fibre and agricultural services) in this new global environment. Agriproducts can be categorized into undifferentiated products (also called commodities) and differentiated products. The marketing of these two different types of agriproducts is examined in detail, focusing on both conceptual and practical aspects.

+ Subject Availability Modes and Location

Session 1
OnlineWagga Wagga Campus
On CampusCY O'Connor - Muresk Institute
On CampusWagga Wagga Campus
Continuing students should consult the SAL for current offering details: AGB310
Where differences exist between the Handbook and the SAL, the SAL should be taken as containing the correct subject offering details.

Subject information

Duration Grading System School:
One sessionHD/FLSchool of Agricultural and Wine Sciences

Enrolment restrictions

Student who have completed AGB410 are not eligible to enrol into this subject
Incompatible subject(s)
AGB410

Learning Outcomes

Upon successful completion of this subject, students should:
  • Be able to accurately explain how and why agriproduct marketing has undergone such revolutionary change in recent times
  • Be able to demonstrate how commodity markets work, how futures markets work and how to go about analysing price movements in commodity market
  • Be able to accurately explain how differentiated product markets work and how to go about market planning of differentiated agriproducts

Syllabus

The subject will cover the following topics:
- The Agriproduct System
- Coordination of the Agriproduct System
- Agriproducts in the Global Environment
- Consumption Trends and Consumer Attitudes
- Market Research and Market Segmentation
- Managing The Product And New Product Development
- Pricing Agriproducts
- Promotion
- Marketing Planning
- Economics of Commodity Markets and International Trade
- Commodity Price Mechanisms and Futures Markets

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The information contained in the 2018 CSU Handbook was accurate at the date of publication: 20 October 2017. The University reserves the right to vary the information at any time without notice.