BUS302 Business Language and Culture (Marketing) (8)
This subject is part of an integrated set of five commerce and business culture subjects. Students would select any 4 of the 5 subjects and take them at a partner institution in a country other than their home country. The subject material for this subject is comprised of the basic language structures of the foreign country which are taught on the basis of situational topics with an emphasis on developing aural and oral skills. Elements of the foreign culture are studied in the context of the topics and students, in addition to learning the elements of the foreign language, will be required to demonstrate an appreciation and understanding of elements of the foreign culture in terms of business marketing practices of the foreign economy. Students taking this subject will normally have completed the foundation subjects of the Bachelor of Business.
No offerings have been identified for this subject in 2019.
Continuing students should consult the SAL for current offering details. Where differences exist between the Handbook and the SAL, the SAL should be taken as containing the correct subject offering details.
Subject Information
Grading System
HD/FL
Duration
One session
School
School of Management and Marketing
Enrolment restrictions

Only available to students choosing to study at a CSU partner institution in a country other than their home country.

Learning Outcomes
Upon successful completion of this subject, students should:
- Understand the basics of pronunciation and intonation of their chosen foreign language;
- Understand their chosen foreign language as spoken in a variety of specific situations;
- Demonstrate a basic competency in oral expression with topics studies;
- Demonstrate a basic understanding of the socio-linguistic rules relating to social conduct in situations studied;
- Demonstrate a basic understanding of how differences in culture between the studentís home country and their foreign location impact upon business marketing practices in their chosen foreign location.
Syllabus
The subject will cover the following topics:
- Correct pronunciation and intonation patterns associated with the studentís chosen foreign language;
- Language functions based on a wide variety of everyday contact situations in the studentís chosen foreign location;
- Individual and group research in the studentís chosen foreign location to investigate how cultural differences in the studentís home culture impact upon business marketing practices in the foreign culture.
Contact
Current Students

For any enquiries about subject selection or course structure you will need to contact your Course Director. You can find the name and contact details for your Course Director in your offer letter or contact your School office.

Prospective Students

For further information about Charles Sturt University, or this course offering, please contact info.csu on 1800 334 733 (free call within Australia) or enquire online.

The information contained in the 2017 CSU Handbook was accurate at the date of publication: June 2018. The University reserves the right to vary the information at any time without notice.

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