CONTACT CSU

No offerings have been identified for this subject in 2018

BUS302 Business Language and Culture (Marketing) (8)

Abstract

This subject is part of an integrated set of five commerce and business culture subjects. Students would select any 4 of the 5 subjects and take them at a partner institution in a country other than their home country. The subject material for this subject is comprised of the basic language structures of the foreign country which are taught on the basis of situational topics with an emphasis on developing aural and oral skills. Elements of the foreign culture are studied in the context of the topics and students, in addition to learning the elements of the foreign language, will be required to demonstrate an appreciation and understanding of elements of the foreign culture in terms of business marketing practices of the foreign economy. Students taking this subject will normally have completed the foundation subjects of the Bachelor of Business.

+ Subject Availability Modes and Location

Continuing students should consult the SAL for current offering details prior to contacting their course coordinator: BUS302
Where differences exist between the handbook and the SAL, the SAL should be taken as containing the correct subject offering details.

Subject information

Duration Grading System School:
One sessionHD/FLSchool of Management and Marketing

Enrolment restrictions

Only available to students choosing to study at a CSU partner institution in a country other than their home country.

Learning Outcomes

Upon successful completion of this subject, students should:
- Understand the basics of pronunciation and intonation of their chosen foreign language;
- Understand their chosen foreign language as spoken in a variety of specific situations;
- Demonstrate a basic competency in oral expression with topics studies;
- Demonstrate a basic understanding of the socio-linguistic rules relating to social conduct in situations studied;
- Demonstrate a basic understanding of how differences in culture between the studentís home country and their foreign location impact upon business marketing practices in their chosen foreign location.

Syllabus

The subject will cover the following topics:
- Correct pronunciation and intonation patterns associated with the studentís chosen foreign language; - Language functions based on a wide variety of everyday contact situations in the studentís chosen foreign location; - Individual and group research in the studentís chosen foreign location to investigate how cultural differences in the studentís home culture impact upon business marketing practices in the foreign culture.

Back

The information contained in the 2018 CSU Handbook was accurate at the date of publication: 24 November 2017. The University reserves the right to vary the information at any time without notice.