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COM113 Commercial Radio Industry (8)

Abstract

This subject introduces commercial radio as a specialised field of study. This subject explores the early formation and pioneering days of Australian radio progressing to the structure and operation of modern radio based media organisations, with specific reference to sales and promotion practices.  Contemporary influences on the industry, such as digital radio, internet broadcasting, cross-media ownership, social media and narrow casting are also examined.

+ Subject Availability Modes and Location

Session 1
On CampusBathurst Campus
Continuing students should consult the SAL for current offering details: COM113
Where differences exist between the Handbook and the SAL, the SAL should be taken as containing the correct subject offering details.

Subject information

Duration Grading System School:
One sessionHD/FLSchool of Communication and Creative Industries

Learning Outcomes

Upon successful completion of this subject, students should:
  • understand the evolution of commercial radio in Australia
  • be aware of the legal and regulatory frameworks operating within the Australian radio environment
  • be able to identify roles, structures and operations of radio-based media organisations in Australia
  • be able to assess the impact of convergence, digital and social media trends on the radio industry

Syllabus

The subject will cover the following topics:
  • The history and development of Australian radio
  • The key legislation, codes of practice and regulatory authorities in Australian radio
  • Roles, structures and overall organisation of stations and networks in Australian radio
  • Content for radio audiences in the digital age - broadcast, narrowcast, socialcasting
  • The role of the radio medium within a converging and social communications environment
  • Programming formats and how they are used to position radio organisations

Specialised Resources

Resources required for this subject are the existing authentic learning environments within the media precinct of the School of Communications and Creative Industries

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The information contained in the 2018 CSU Handbook was accurate at the date of publication: 13 October 2017. The University reserves the right to vary the information at any time without notice.