COM113 Commercial Radio Industry (8)

This subject introduces commercial radio as a specialised field of study. This subject explores the early formation and pioneering days of Australian radio progressing to the structure and operation of modern radio based media organisations, with specific reference to sales and promotion practices.  Contemporary influences on the industry, such as digital radio, internet broadcasting, cross-media ownership, social media and narrow casting are also examined.

Subject availability
Session 1 (30)
On Campus
Bathurst Campus
Continuing students should consult the SAL for current offering details. Where differences exist between the Handbook and the SAL, the SAL should be taken as containing the correct subject offering details.
Subject Information
Grading System
HD/FL
Duration
One session
School
School of Communication and Creative Industries
Learning Outcomes
Upon successful completion of this subject, students should:
  • understand the evolution of commercial radio in Australia
  • be aware of the legal and regulatory frameworks operating within the Australian radio environment
  • be able to identify roles, structures and operations of radio-based media organisations in Australia
  • be able to assess the impact of convergence, digital and social media trends on the radio industry
Syllabus
The subject will cover the following topics:
  • The history and development of Australian radio
  • The key legislation, codes of practice and regulatory authorities in Australian radio
  • Roles, structures and overall organisation of stations and networks in Australian radio
  • Content for radio audiences in the digital age - broadcast, narrowcast, socialcasting
  • The role of the radio medium within a converging and social communications environment
  • Programming formats and how they are used to position radio organisations
Special Resources

Resources required for this subject are the existing authentic learning environments within the media precinct of the School of Communications and Creative Industries

Contact
Current Students

For any enquiries about subject selection or course structure you will need to contact your Course Director. You can find the name and contact details for your Course Director in your offer letter or contact your School office.

Prospective Students

For further information about Charles Sturt University, or this course offering, please contact info.csu on 1800 334 733 (free call within Australia) or enquire online.

The information contained in the 2017 CSU Handbook was accurate at the date of publication: June 2018. The University reserves the right to vary the information at any time without notice.

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