COM222 Public Relations Tactics (8)

This subject develops students’ ability to plan, implement and evaluate tactics for executing a public relations strategy.

Subject availability
Session 2 (60)
On Campus
Bathurst Campus
Bathurst Campus
Continuing students should consult the SAL for current offering details. Where differences exist between the Handbook and the SAL, the SAL should be taken as containing the correct subject offering details.
Subject Information
Grading System
One session
School of Communication and Creative Industries
Assumed Knowledge


Incompatable Subjects
Learning Outcomes
Upon successful completion of this subject, students should:
  • be able to explain the range of tactics used by public relations practitioners
  • be able to propose relevant tactics to implement a public relations campaign across any stakeholder communication channel
  • be able to justify the choice of tactics appropriate to a public relations strategy
  • be able to investigate and create content for contemporary public relations tactics
  • be able to explain the effectiveness of tactics in implementing strategy
The subject will cover the following topics:
  • Contemporary tactics (writing, pitching, liaising, arranging, organising) in public relations practice
  • Written, oral and visual tactics for print, electronic, online, events and sponsorships
  • Writing for a range of communication interactions, internal, external and social
  • Planning, executing and managing tactics
  • Evaluating the effectiveness of tactics
Current Students

For any enquiries about subject selection or course structure you will need to contact your Course Director. You can find the name and contact details for your Course Director in your offer letter or contact your School office.

Prospective Students

For further information about Charles Sturt University, or this course offering, please contact info.csu on 1800 334 733 (free call within Australia) or enquire online.

The information contained in the 2017 CSU Handbook was accurate at the date of publication: June 2018. The University reserves the right to vary the information at any time without notice.