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COM222 Public Relations Tactics (8)

Abstract

This subject develops students’ ability to plan, implement and evaluate tactics for executing a public relations strategy.

+ Subject Availability Modes and Location

Session 2
OnlineBathurst Campus
On CampusBathurst Campus
On CampusPort Macquarie
Continuing students should consult the SAL for current offering details: COM222
Where differences exist between the Handbook and the SAL, the SAL should be taken as containing the correct subject offering details.

Subject information

Duration Grading System School:
One sessionHD/FLSchool of Communication and Creative Industries

Assumed Knowledge

COM116

Enrolment restrictions

Incompatible subject(s)
COM215

Learning Outcomes

Upon successful completion of this subject, students should:
  • be able to explain the range of tactics used by public relations practitioners
  • be able to propose relevant tactics to implement a public relations campaign across any stakeholder communication channel
  • be able to justify the choice of tactics appropriate to a public relations strategy
  • be able to investigate and create content for contemporary public relations tactics
  • be able to explain the effectiveness of tactics in implementing strategy

Syllabus

The subject will cover the following topics:
  • Contemporary tactics (writing, pitching, liaising, arranging, organising) in public relations practice
  • Written, oral and visual tactics for print, electronic, online, events and sponsorships
  • Writing for a range of communication interactions, internal, external and social
  • Planning, executing and managing tactics
  • Evaluating the effectiveness of tactics

Back

The information contained in the 2018 CSU Handbook was accurate at the date of publication: 24 November 2017. The University reserves the right to vary the information at any time without notice.