COM224 Communication Research Strategies (8)

This subject explores research methods commonly used in advertising and public relations. The subject covers foundational principles and concepts in communication research and methods, and techniques and analysis used to address contemporary industry research issues and problems. Students are required to plan, propose, implement and report a research project.

Subject availability
Session 2 (60)
On Campus
Bathurst Campus
Continuing students should consult the SAL for current offering details. Where differences exist between the Handbook and the SAL, the SAL should be taken as containing the correct subject offering details.
Subject Information
Grading System
One session
School of Communication and Creative Industries
Assumed Knowledge

COM116 or ADV104

Incompatable Subjects
Learning Outcomes
Upon successful completion of this subject, students should:
  • be able to demonstrate understanding of important research concepts such as qualitative and quantitative, primary and secondary resources , ethics, reliability and validity
  • be able to evaluate strengths and weaknesses in different methodological approaches for different advertising and public relations research problems
  • be able to apply technical and procedural considerations of at least one method approach commonly used in advertising or public relations
  • be able to propose, conduct and report a research project in advertising or public relations
  • be able to work effectively in a team
The subject will cover the following topics:
  • Defining problems and planning research
  • Commonly used research strategies in advertising and public relations
  • Important concepts and assumptions in advertising and public relations research
  • Strategies for analysing data
  • Conducting research in the field
  • Team work strategies
Current Students

For any enquiries about subject selection or course structure you will need to contact your Course Director. You can find the name and contact details for your Course Director in your offer letter or contact your School office.

Prospective Students

For further information about Charles Sturt University, or this course offering, please contact info.csu on 1800 334 733 (free call within Australia) or enquire online.

The information contained in the 2017 CSU Handbook was accurate at the date of publication: June 2018. The University reserves the right to vary the information at any time without notice.