COM232 Public Relations Strategy (8)


This subject develops students’ understanding of the role of public relations as a strategic communication function. It is designed to build on the concepts and theories introduced in the introductory Public Relations subject. Students develop skills in planning, analysing, executing and evaluating public relations strategy for a client.

+ Subject Availability Modes and Location

Session 2
On CampusBathurst Campus
On CampusPort Macquarie
Continuing students should consult the SAL for current offering details: COM232
Where differences exist between the Handbook and the SAL, the SAL should be taken as containing the correct subject offering details.

Subject information

Duration Grading System School:
One sessionHD/FLSchool of Communication and Creative Industries

Assumed Knowledge


Learning Outcomes

Upon successful completion of this subject, students should:
  • be able to identify how public relations theory informs the research, design, cost, implementation and evaluation of public relations strategies
  • be able to reflect on culturally sensitive issues in planning a public relations strategy
  • be able to diagnose communication problems and issues
  • be able to investigate, develop and execute a public relations strategy
  • be able to work effectively in a team


The subject will cover the following topics:
  • Theoretical perspectives informing contemporary public relations practice
  • Introduction to the basics of public relations research
  • Corporate and consultancy practices in strategic planning
  • Project planning and management
  • Researching, planning, implementing, evaluating and reflecting on PR strategy
  • Roles and responsibilities in teams
  • Analysis of public relations campaigns


The information contained in the 2018 CSU Handbook was accurate at the date of publication: 21 February 2018. The University reserves the right to vary the information at any time without notice.