COM232 Public Relations Strategy (8)

This subject develops students’ understanding of the role of public relations as a strategic communication function. It is designed to build on the concepts and theories introduced in the introductory Public Relations subject. Students develop skills in planning, analysing, executing and evaluating public relations strategy for a client.

Subject availability
Session 2 (60)
On Campus
Bathurst Campus
Continuing students should consult the SAL for current offering details. Where differences exist between the Handbook and the SAL, the SAL should be taken as containing the correct subject offering details.
Subject Information
Grading System
One session
School of Communication and Creative Industries
Assumed Knowledge


Learning Outcomes
Upon successful completion of this subject, students should:
  • be able to identify how public relations theory informs the research, design, cost, implementation and evaluation of public relations strategies
  • be able to reflect on culturally sensitive issues in planning a public relations strategy
  • be able to diagnose communication problems and issues
  • be able to investigate, develop and execute a public relations strategy
  • be able to work effectively in a team
The subject will cover the following topics:
  • Theoretical perspectives informing contemporary public relations practice
  • Introduction to the basics of public relations research
  • Corporate and consultancy practices in strategic planning
  • Project planning and management
  • Researching, planning, implementing, evaluating and reflecting on PR strategy
  • Roles and responsibilities in teams
  • Analysis of public relations campaigns
Current Students

For any enquiries about subject selection or course structure you will need to contact your Course Director. You can find the name and contact details for your Course Director in your offer letter or contact your School office.

Prospective Students

For further information about Charles Sturt University, or this course offering, please contact info.csu on 1800 334 733 (free call within Australia) or enquire online.

The information contained in the 2017 CSU Handbook was accurate at the date of publication: June 2018. The University reserves the right to vary the information at any time without notice.