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COM322 Going Global: Regional and Global Public Relations (8)

Abstract

This subject develops students’ understanding of international public relations practice, including the cultural, social, and political aspects of regional neighbours. On completion of this subject students will be able to critically assess how public relations operates in a global communication context.

+ Subject Availability Modes and Location

Session 1
On CampusBathurst Campus
Continuing students should consult the SAL for current offering details: COM322
Where differences exist between the Handbook and the SAL, the SAL should be taken as containing the correct subject offering details.

Subject information

Duration Grading System School:
One sessionHD/FLSchool of Communication and Creative Industries

Assumed Knowledge

  It is assumed that students who attempt this subject will have an understanding of the major theories informing communication practice, understand the role of public relations within organisations and society and be able to plan and execute a public relations strategy.  It is also assumed that students will possess the following public relations tactical skills: Planning and writing routine texts, ability to write persuasive copy within tight deadlines for a range of platforms and channels, strong grammatical and editorial skills and be able to work effectively as part of a team. Students could acquire these skills through completing subjects such as COM116, COM222 and COM223.

Enrolment restrictions

Incompatible subject(s)
COM339

Learning Outcomes

Upon successful completion of this subject, students should:
  • be able critically reflect on the regional differences influencing PR practice;
  • be able to analyse and apply cross cultural communication and public relations theory;
  • be able to investigate the strategic requirements of different communication approaches; and
  • be able to justify the selection of appropriate PR approaches in different cultural settings.

Syllabus

The subject will cover the following topics:
  • Public relations practice in different cultural contexts
  • Cultural, social, economic, political and technological influences on public relations practice
  • Cross cultural, public relations and communication theory

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The information contained in the 2018 CSU Handbook was accurate at the date of publication: 20 October 2017. The University reserves the right to vary the information at any time without notice.