COM322 Going Global: Regional and Global Public Relations (8)

This subject develops students’ understanding of international public relations practice, including the cultural, social, and political aspects of regional neighbours. On completion of this subject students will be able to critically assess how public relations operates in a global communication context.

Subject availability
Session 1 (30)
On Campus
Bathurst Campus
Continuing students should consult the SAL for current offering details. Where differences exist between the Handbook and the SAL, the SAL should be taken as containing the correct subject offering details.
Subject Information
Grading System
HD/FL
Duration
One session
School
School of Communication and Creative Industries
Assumed Knowledge

 

It is assumed that students who attempt this subject will have an understanding of the major theories informing communication practice, understand the role of public relations within organisations and society and be able to plan and execute a public relations strategy.  It is also assumed that students will possess the following public relations tactical skills: Planning and writing routine texts, ability to write persuasive copy within tight deadlines for a range of platforms and channels, strong grammatical and editorial skills and be able to work effectively as part of a team. Students could acquire these skills through completing subjects such as COM116, COM222 and COM223.

Incompatable Subjects
COM339
Learning Outcomes
Upon successful completion of this subject, students should:
  • be able critically reflect on the regional differences influencing PR practice;
  • be able to analyse and apply cross cultural communication and public relations theory;
  • be able to investigate the strategic requirements of different communication approaches; and
  • be able to justify the selection of appropriate PR approaches in different cultural settings.
Syllabus
The subject will cover the following topics:
  • Public relations practice in different cultural contexts
  • Cultural, social, economic, political and technological influences on public relations practice
  • Cross cultural, public relations and communication theory
Contact
Current Students

For any enquiries about subject selection or course structure you will need to contact your Course Director. You can find the name and contact details for your Course Director in your offer letter or contact your School office.

Prospective Students

For further information about Charles Sturt University, or this course offering, please contact info.csu on 1800 334 733 (free call within Australia) or enquire online.

The information contained in the 2017 CSU Handbook was accurate at the date of publication: June 2018. The University reserves the right to vary the information at any time without notice.

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