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COM422 Communication Styles in Multiplatform Media (8)

Abstract

This subject offers theoretical and applied learning in the preparation of communication tactics in multiplatform media environments. The subject develops students' ability to understand the multiplatform media environment and the range of communication styles adopted in this environment. Students plan, design and propose a media campaign for this multiplatform environment. The subject is designed for delivery to an industry partner so students apply the learning and communication proposition to their own industry situation. The subject is offered via an online program with a one week face to face intensive (residential) workshop program.

+ Subject Availability Modes and Location

Session 1
Online*Bathurst Campus
*This subject offering contains a residential school. Please view following information for further details.
Continuing students should consult the SAL for current offering details: COM422
Where differences exist between the Handbook and the SAL, the SAL should be taken as containing the correct subject offering details.

Subject information

Duration Grading System School:
One sessionHD/FLSchool of Communication and Creative Industries

Assumed Knowledge

This subject is designed for an industry partner program and assumes the industry knowledge and experience as determined by that industry partner.

Enrolment restrictions

This subject is available to approved industry partner participants. Students should be nominated by Southern Cross Austereo to enrol for Single Subject Study.

Learning Outcomes

Upon successful completion of this subject, students should:
  • be able to understand the multiplatform media environment
  • be able to propose relevant communication tactics as appropriate to multiplatform media campaigns
  • be able to demonstrate specialised knowledge of approaches to designing communication for multiplatform media
  • be able to demonstrate an ability to critically evaluate the effectiveness of specific communication styles and tactics in multplatform campaigns

Syllabus

The subject will cover the following topics:
  • the contemporary media landscape
  • understanding today's multiplatform environment
  • understanding audience in the cross-platform media landscape
  • the impact of convergence, digital and social media trends on the media industry
  • writing for a range of communication interactions
  • managing content for a multiplatform media environment
  • planning, executing, evaluating and managing communication tactics
  • the role of communication in selling media

Residential School

This subject contains a compulsory 5 day residential school. The residential school provides participants with intensive instruction and training in a collaborative environment. The  residential activities are designed to reinforce learning introduced in the online program and provides intense scaffolding for the project-based outcome of the subject. Students undertake these activities in authentic on-campus environments in a workshop-style program that utilises intense student/teaching staff interaction and guidance.

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The information contained in the 2018 CSU Handbook was accurate at the date of publication: 24 November 2017. The University reserves the right to vary the information at any time without notice.