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No offerings have been identified for this subject in 2018

COM517 Defence PR Imperatives (16)

Abstract

This subject will examine the core competencies in the area of programming and planning for public relations, managing external relations, implementing media relations strategies and events management. It will outline the key processes used in defence public relations, standard operating practices, ethics and legal requirements.

+ Subject Availability Modes and Location

Continuing students should consult the SAL for current offering details prior to contacting their course coordinator: COM517
Where differences exist between the handbook and the SAL, the SAL should be taken as containing the correct subject offering details.

Subject information

Duration Grading System School:
One sessionHD/FLSchool of Communication and Creative Industries

Enrolment restrictions

Graduate Certificate in Communication (Defence)

Learning Outcomes

Upon successful completion of this subject, students should:
- be able to demonstrate ability to meet core competencies as outlined
- be able to provide a framework for critical analysis and strategic thinking
- be able to develop skills in planning and implementing comprehensive communication strategies

Syllabus

The subject will cover the following topics:
- Defence communication ethics and operating procedures - A strategic approach to communication strategy - The organisation image and profiles - Special group relationships - media, investor, government, community - Public communication campaigns - Research and evaluation in context - Interpersonal communication - Career development and management skills

Residential School

This subject contains a compulsory 3 day residential school. Residential school with case management scenario

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The information contained in the 2018 CSU Handbook was accurate at the date of publication: 14 December 2017. The University reserves the right to vary the information at any time without notice.