COM539 Issues, Crisis and Reputation (16)

Issues and crisis management are core communication disciplines.  Together they provide the framework for building, maintaining and protecting organisational reputation on and offline.  This subject critically explores organisational reputation with a focus on issues and crisis.  It explores principles, theory and case studies of contemporary practice.

Subject availability
Session 2 (60)
Online
Bathurst Campus
Continuing students should consult the SAL for current offering details. Where differences exist between the Handbook and the SAL, the SAL should be taken as containing the correct subject offering details.
Subject Information
Grading System
HD/FL
Duration
One session
School
School of Communication and Creative Industries
Learning Outcomes
Upon successful completion of this subject, students should:
  • Demonstrate advanced knowledge in the fields of issues, risk, crisis and organisational reputation.
  • Demonstrate cognitive skills to critically evaluate issues, crises and reputation theory and practice
  • Demonstrate specialised skills in developing communication strategies to manage issues, respond to crises as well as building, maintaining and evaluating organisational reputation.
Syllabus
The subject will cover the following topics:
  • The nature of issues, crises and reputation.
  • Contemporary issues, crises and reputational theory.
  • Approaches, frameworks and principles for issues and crisis management, including legaal and ethical considerations
  • Approaches to managing organisational reputation: Offline and Online
  • Concepts and protocols for responding to issues, crises and reputational threats.
Contact
Current Students

For any enquiries about subject selection or course structure you will need to contact your Course Director. You can find the name and contact details for your Course Director in your offer letter or contact your School office.

Prospective Students

For further information about Charles Sturt University, or this course offering, please contact info.csu on 1800 334 733 (free call within Australia) or enquire online.

The information contained in the 2017 CSU Handbook was accurate at the date of publication: June 2018. The University reserves the right to vary the information at any time without notice.

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