ECO215 Managerial Economics for Business Strategy (8)

This subject applies managerial decision making analysis on various economic models, as well as introduces the student to optimisation techniques used in a managerial decision making environment.

Economic models are related to cost and production as well as to the types of profit analyses underpinning contemporary business decision-making. The subject explores the profit/loss implications of alternative business strategies under various market conditions including competitive, monopoly and oligopoly market structures. Game theory models of business strategy are explored and applied to various business contexts. Alternative business pricing practices are reviewed. Policy issues are considered in an applied context through case studies and business applications.

Subject availability
Session 2 (60)
Wagga Wagga Campus
Continuing students should consult the SAL for current offering details. Where differences exist between the Handbook and the SAL, the SAL should be taken as containing the correct subject offering details.
Subject Information
Grading System
One session
School of Accounting and Finance
Enrolment restrictions
Not available to students who have completed ECO200
Assumed Knowledge
Subject Relationships
ECO220 Similar Content
Incompatable Subjects
Learning Outcomes
Upon successful completion of this subject, students should:
  • be able to discuss various economic models of managerial decision making;
  • be able to analyse strategic business decision-making using a range of contemporary models;
  • be able to apply the business strategy analysis to several case study managerial economics models.
The subject will cover the following topics:
  • techniques of analysis: optimisation techniques, risk analysis and estimation techniques, linear programming;
  • demand theory: consumer theory, market demand and elasticity concepts;
  • demand estimation: marketing research and regression approaches;
  • demand forecasting: qualitative, time-series and smoothing techniques;
  • production theory and estimation;
  • cost theory and estimation;
  • market structure: perfect competition, monopoly, monopolistic competition and oligopoly;
  • pricing practices: including price discrimination and transfer pricing.
Current Students

For any enquiries about subject selection or course structure you will need to contact your Course Director. You can find the name and contact details for your Course Director in your offer letter or contact your School office.

Prospective Students

For further information about Charles Sturt University, or this course offering, please contact info.csu on 1800 334 733 (free call within Australia) or enquire online.

The information contained in the 2017 CSU Handbook was accurate at the date of publication: June 2018. The University reserves the right to vary the information at any time without notice.