GRP224 Identity and Branding (8)

This subject will examine the function of corporate identity and explore the process of logo design, brand development and management and how it is incorporated into a range of design solutions including collateral, advertising and packaging.

Subject availability
Session 1 (30)
On Campus
Port Macquarie
Wagga Wagga Campus
Wagga Wagga Campus
Continuing students should consult the SAL for current offering details. Where differences exist between the Handbook and the SAL, the SAL should be taken as containing the correct subject offering details.
Subject Information
Grading System
One session
School of Communication and Creative Industries
Learning Outcomes
Upon successful completion of this subject, students should:
  • be able to identify and critically analyse attributes of successful logos and brands
  • be able to understand and demonstrate a variety of research techniques and creative approaches in logo and brand development and management)
  • be able to create a logo and relevant brand touch points and associated guidelines
  • be able to understand and apply a critical approach to a design brief
  • be able to apply creative, theoretical and technical skills already acquired in the creation of computer based design solutions
The subject will cover the following topics:
  • Symbol vs Logo
  • Logo vs Brand
  • Designing an identity
  • Brand creation and development - the process
  • Brand touch points - the possibilities
Current Students

For any enquiries about subject selection or course structure you will need to contact your Course Director. You can find the name and contact details for your Course Director in your offer letter or contact your School office.

Prospective Students

For further information about Charles Sturt University, or this course offering, please contact info.csu on 1800 334 733 (free call within Australia) or enquire online.

The information contained in the 2017 CSU Handbook was accurate at the date of publication: June 2018. The University reserves the right to vary the information at any time without notice.