GRP224 Identity and Branding (8)


This subject will examine the function of corporate identity and explore the process of logo design, brand development and management and how it is incorporated into a range of design solutions including collateral, advertising and packaging.

+ Subject Availability Modes and Location

Session 1
OnlineWagga Wagga Campus
On CampusPort Macquarie
On CampusWagga Wagga Campus
Continuing students should consult the SAL for current offering details: GRP224
Where differences exist between the Handbook and the SAL, the SAL should be taken as containing the correct subject offering details.

Subject information

Duration Grading System School:
One sessionHD/FLSchool of Communication and Creative Industries

Learning Outcomes

Upon successful completion of this subject, students should:
  • be able to identify and critically analyse attributes of successful logos and brands
  • be able to understand and demonstrate a variety of research techniques and creative approaches in logo and brand development and management)
  • be able to create a logo and relevant brand touch points and associated guidelines
  • be able to understand and apply a critical approach to a design brief
  • be able to apply creative, theoretical and technical skills already acquired in the creation of computer based design solutions


The subject will cover the following topics:
  • Symbol vs Logo
  • Logo vs Brand
  • Designing an identity
  • Brand creation and development - the process
  • Brand touch points - the possibilities


The information contained in the 2018 CSU Handbook was accurate at the date of publication: 23 February 2018. The University reserves the right to vary the information at any time without notice.