MGT598 Strategic Business Research (8)

Business research plays an important role in informing strategic business decisions for managers, marketers, human resource advisors, analysts and other business professionals. Research can be used more effectively if managers understand the processes and techniques that have generated research findings. This subject introduces the principles of business research methods. Students will develop the skills needed to identify the research problem, plan, design, and implement a business research project and analyse and interpret the findings. Quantitative, qualitative and contemporary research methods are examined. The principles of ethics in research and research report writing are also addressed.

Availability

Session 2 (60)
On Campus
CSU Study Centre Melbourne
CSU Study Centre Sydney
Online
Bathurst Campus

Continuing students should consult the SAL for current offering details: MGT598. Where differences exist between the Handbook and the SAL, the SAL should be taken as containing the correct subject offering details.

Subject Information

Grading System

HD/FL

Duration

One session

School

School of Business

Enrolment Restrictions

Postgraduate students only. Not available to students who have completed HRM50 or MKT560 or HRM507.

Assumed Knowledge

MGT501 and MGT510

Subject Relationships

MKT560 Overlapping content.
HRM507 Overlapping content.

Incompatible Subjects

HRM507, MKT560

Learning Outcomes

Upon successful completion of this subject, students should:
  • be able to work independently and/or collaboratively to Identify research opportunities contextualised within the business and aligned to strategic goals;
  • be able to work independently and/or collaboratively to collect and synthesise insights from a range of sources relating to a business problem;
  • be able to work independently and/or collaboratively to select and justify processes and techniques associated with contemporary business research methodologies;
  • be able to work independently and/or collaboratively to assess ethical issues in business research; and
  • be able to work independently and/or collaboratively to plan, design and report on a research project.

Syllabus

This subject will cover the following topics:
  • Research in organisational contexts - setting the scene
  • Researching the issue - data sources
  • Contemporary methodologies and analysis (quantitative, qualitative and emerging)
  • Research planning and design
  • Ethics in business research
  • Writing the report
  • Interpreting and communicating the findings for different stakeholders

Indicative Assessment

The following table summarises the assessment tasks for the online offering of MGT598 in Session 1 2021. Please note this is a guide only. Assessment tasks are regularly updated and can also differ to suit the mode of study (online or on campus).

Item Number
Title
Value %
1
Journal #1
10
2
Qualitative - research plan
40
3
Journal #2
10
4
Quantitative - research plan
40

The information contained in the CSU Handbook was accurate at the date of publication: May 2022. The University reserves the right to vary the information at any time without notice.

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