Marketing is used by managers to identify and develop markets and align the organisation's resources to achieve its business goals. The key focus of marketing activity is to research and develop an understanding of the needs and wants of consumers and the evolving nature of markets in a complex, diverse and rapidly changing globalised world. This subject will introduce managers to foundational ideas and theories that explain why marketing is an essential activity in any organisation. Students will also investigate and critically discuss how marketing practice operates within a dynamic contemporary marketplace
HD/FL
One session
School of Business
Postgraduate students only. Not available to students who have completed MBA503, MKT531 or MKT571.
MBA503 Paired Subject
MKT571 There is a significant overlap in content.
MKT531 Paired Subject
MBA503, MKT531, MKT571
The following table summarises the assessment tasks for the online offering of MKT501 in Session 3 2021. Please note this is a guide only. Assessment tasks are regularly updated and can also differ to suit the mode of study (online or on campus).
The information contained in the CSU Handbook was accurate at the date of publication: May 2022. The University reserves the right to vary the information at any time without notice.