MKT550 Multinational Marketing Management (8)
Enrolment Restriction: Postgraduate students only
Enables the student to manage the marketing function in a multinational environment. It analyses the multinational environment and opportunity identification, including data collection and analysis, for later topics. Strategic alternatives for market entry and expansion are considered, together with relevant organisation structures and processes. Current issues in multinational marketing receive special attention. Assumed knowledge for this subject is equivalent to that covered in MKT501.