Professor Mark Morrison researches in the area of environmental economics and environmental marketing. In environmental economics he has published widely on non-market valuation, and has worked on several high profile decisions including assisting the Murray-Darling Basin Authority with benefit estimation for the Basin Plan, and two Copyright Tribunal hearings on the value of music. Mark is interested in the use of incentive programs and has conducted several projects with a number of catchment management authorities and regional bodies investigating how to encourage landholder participation, particularly among difficult to reach landholder segments. His work in environmental marketing includes research on climate change communication, and household demand management of electricity. He has also conducted research in the area of marketing education.
Bachelor of Economics (Hons), Macquarie University 1992
PhD, The University of NSW 1998
Strategic Research Areas
Hatton MacDonald, D., Morrison, M., Boyle, K.J. and Rose, J. (2011). Valuing a Multi-state River: The Case of the River Murray. Australian Journal of Agricultural and Resource Economics, 55(3): 374-392.
Morrison, M., Oczkowski, E. and Greig, J. (2011). The Primacy of Human Capital and Social Capital in Influencing Landholders’ Participation in Programs Designed to Improve Environmental Outcomes. Australian Journal of Agricultural and Resource Economics, 55(4): 560-578..
Morrison, M., Durante, G., Greig, J., Ward, J. and Oczkowski, E. (2011). Segmenting Landholders for Improving the Targeting of Natural Resource Management Expenditures. Journal of Environmental Planning and Management, 51(1), 17-37.
Morrison, M. and Hatfield-Dodds, S. (2011). The Success and Failure of An Inconvenient Truth and the Stern Report in Influencing Australian Public Support for Greenhouse Policy. The Economic Record, 87: 269-281
Morrison, M. and Hatton MacDonald, D. (2011). A Comparison of Compensating Surplus and Budget Reallocation with Opportunity Costs Specified. Applied Economics. 43: 4677-4688.
Determining the factors influencing the success of private and community-owned Indigenous businesses across remote, regional and urban Australia. (2011 to 2013) Project Site
Valuing Improved River Health in the Cooks and Georges Rivers. Sydney Catchment Management Authority. $100K. 2013-2015. Roderick Duncan, and Mark Morrison.
Indigenous women and entrepreneurship in NSW Australian Research Council (ARC) Indigenous Discovery Grant. $104,000. 2012-2014 Sonya Pearce, Jock Collins, Mark Morrison, Dennis Foley.
Determining the factors influencing the success of private and community-owned Indigenous businesses across remote, regional and urban Australia. Australian Research Council (ARC) Linkage Grant ($254,682) and Indigenous Business Australia ($200,000). 2011-2013 Mark Morrison, Dennis Foley, Jock Collins, Branka Krivokapic-Skoko and PK Basu.
Benchmarking values and attitudes to conservation in the Southern Highlands Link of the Great Eastern Ranges Initiative. Environmental Trust Grant, NSW Department of Environment and Climate Change ($110,000) and Hawkesbury-Nepean CMA ($26,000). 2009-2010 Mark Morrison, Michael Lockwood, Rod McCulloch, David Waller.