Dr Anthony Saliba
Senior Research Fellow – Sensory Scientist
Expertise
- Consumer-sensory researcher. Research interests are in Consumer flavour preference, Sensory perception, Wine flavour and quality, Perception of healthfulness of wine, Wine production and packaging innovation
Current projects
- Australian societal attitudes towards wine and the wine industry - Key Theme 5 deliverable, funding currently being sought
- Correlates of Consumer Preference of Hunter Valley Semillon - Key Theme 5 deliverable. Investigating Personality Type and “complexity” (and therefore developing a complexity scale). This work is led by Anthony, while John Blackman will focus on demographics, chemistry and flavour as correlates of preference.
Question(s)/Topics to explore in the future
- Effect of inter-country travel on wine flavour and preference - currently not funded, potential collaboration or work for Casella. Contact: Steve Warne.
- Consumer rejection threshold for smoke “taint”- collaboration with AWRI, currently being negotiated. Contact: Leigh Francis.
- Safety in the winery and vineyard - Currently not funded, WorkCare NSW contacted Anthony as a potential lead on a project investigating the best way to influence winery/vineyard staff to uptake safe-work practice changes. WorkCare will contact Anthony if funding of more than $50k is plausible, since this would fall outside current work plans. This is a collaboration with the Centre for Rural Health (CSU). Contact: Rod Pope.
- Defining a “regional-hero” - Initially working in Mudgee, a process will be developed and trialled to identify a regional hero. Funding is being discussed with the region. Contact: David Lowe.
Current Research Students
- John Blackman, PhD student - Consumer preference for Hunter Valley Semillon
- Yung Yoo, PhD student - Perception of the healthfulness of wine
- Hannah McKenzie, Honours Student (Psychology) - Personality type and perception of healthfulness as predictors of consumption volume
- Kate Wragg , Honours Student (Sheffield Hallam University, Psychology) - Personality type and flavour preference
- Dan Pentony, Honours Student (Scholarship funded by Westend Estate, Wine Science) - Using cellar door sales data to predict customer preferences