Welcome to the University Strategy

The Division of Strategy, Marketing and Analysis is responsible for leading Charles Sturt University's strategic planning function.

The Division provides strategic and operational advice to the Vice-Chancellor, senior executives and staff of the University as well as providing ongoing oversight, direction and project management of the University Strategy.

Our University Strategy 2022 set an ambitious and transformative agenda for the University.

The strategy incorporates three focus areas:

  • Our Students: Successful Graduates
  • Our Communities: Vibrant Regional Communities
  • Our Internal Capability: Strong University

For the Public Good (Charles Sturt 1848)

We are a university of the land and people of our regions. True to the character of regional Australia we have gumption, we have soul and we collaborate with others.

We develop holistic, far-sighted people who help their communities grow and flourish.

Acknowledging the culture and insight of Indigenous Australians, Charles Sturt University's ethos is described by this phrase from the Wiradjuri, the traditional custodians of the land of our original campuses:

‘Yindyamarra Winhanganha’ ('the wisdom of respectfully knowing how to live well in a world worth living in’).

Derived from our ethos, our values are to be insightful, inclusive, impactful and inspiring. By living these values, we want to make this a world worth living in.

Our mission is to build skills and knowledge in our regions. We offer choice and flexibility to students and work hand-in-hand with our industries and communities in teaching, research and engagement.

Growing from our historical roots, we share our knowledge and expertise as a significant regional export industry and we bring strength and learning from this back to our regions.

We are a market-oriented University and express our intent through our goals to be the dominant provider of higher education within our regions and a sector leader in flexible learning.

University Strategy 2022 Highlights

The current University Strategy is now coming to a close. The Division of Strategy, Marketing and Analysis is currently working with University Council, the Vice-Chancellor, senior executives and staff to develop a strategic plan for 2030.

The University implemented a number of key initiatives through the current Strategy by investing in three focus areas: Our Students, Our Communities and Our Internal Capability.

Our Students

Our students will have a strong sense of belonging and connectedness to their university. They will receive a high quality, flexible learning experience that fits around their life and aspirations.

Our students will graduate from Charles Sturt University with the knowledge, skills, attitudes and professional networks for a meaningful life and successful career.

Our Communities

We are a university of the land and people of our regions.

We have a critical role in building strong, vibrant regional communities with intellectual capital, social capital and infrastructure.

Our Internal Capability

Developing a strong university that has the organisational culture, workplace capability and agility to adapt and thrive in a continually changing environment.