ADV105 The Advertising Business (8)

This subject is designed to introduce students to the history and development of advertising in Australia and the effects of globalisation. Students become familiar with the management structures and responsibilities within an agency. By working in teams, students gain an understanding of the theories and implementation of systems and functions of today's advertising and marketing communications companies as well as the procedures and methods responsible for management of a client's affairs.

No offerings have been identified for this subject in 2021.

Where differences exist between the Handbook and the SAL, the SAL should be taken as containing the correct subject offering details.

Subject Information

Grading System



One session


School of Communication and Creative Industries

Assumed Knowledge

It is assumed that students will have a knowledge of the role of advertising in marketing and the marketing communications campaign development process. This could be gained from ADV104 Introduction to Advertising.

Learning Outcomes

Upon successful completion of this subject, students should:
  • be able to outline the systems, functions, methods and procedures of an advertising / communications company;
  • be able to work and present as part of an agency team;
  • be able to investigate the history of advertising agencies and the effects of globalisation; and
  • be able to research, collate and analyse information on contemporary advertising agencies / communications organisations.


This subject will cover the following topics:
  • The advertising agency of today
  • The types of marketing communications agencies
  • What clients are looking for
  • Working with a client team
  • Structures, processes and procedures
  • The agency/client relationship
  • Managing clients
  • Developing presentation skills
  • New business pitching

Indicative Assessment

The following table summarises the assessment tasks for the online offering of ADV105 in Session 2 2020. Please note this is a guide only. Assessment tasks are regularly updated and can also differ to suit the mode of study (online or on campus).

Item Number
Value %
Investigate an agency
Agency operations manual
Individual reflection

The information contained in the CSU Handbook was accurate at the date of publication: May 2021. The University reserves the right to vary the information at any time without notice.