ADV206 Channel Planning (8)

This subject introduces students to the channels of communication used by marketers to reach desired audiences. The subject covers the primary and secondary channels of communication, their strengths and weaknesses, and the foundation techniques used to analyse, assess and evaluate each medium. It encourages strategic evaluation of channels as part of a wider communication plan.

No offerings have been identified for this subject in 2021.

Where differences exist between the Handbook and the SAL, the SAL should be taken as containing the correct subject offering details.

Subject Information

Grading System



One session


School of Communication and Creative Industries

Learning Outcomes

Upon successful completion of this subject, students should:
  • be able to demonstrate an understanding of channels of communication used by marketers to reach desired audiences;
  • be able to evaluate strengths weaknesses and application of each medium;
  • be able to demonstrate an understanding of the process involved in selecting marketing communications media; and
  • be able to propose appropriate recommendations for the use of marketing communication media in answer to a specific problem.


This subject will cover the following topics:
  • Channels of marketing communications
  • Analysis of each medium
  • Analysis of communication problems
  • Strategies to answer problems using appropriate channels
  • Creation and presentation of basic communications plan

Indicative Assessment

The following table summarises the assessment tasks for the online offering of ADV206 in Session 1 2020. Please note this is a guide only. Assessment tasks are regularly updated and can also differ to suit the mode of study (online or on campus).

Item Number
Value %
Media journal
Language of media quiz
The media plan

The information contained in the CSU Handbook was accurate at the date of publication: May 2021. The University reserves the right to vary the information at any time without notice.