This subject deepens students' understandings of marketing communications channels by developing insight into consumer engagement with channels and the application of insights to media choices. Recommendations including budget allocation, campaign timeframes, media ideas, media partners, and campaign evaluation are developed for both documented and physical presentations.
School of Communication and Creative Industries
It is assumed that students would have an understanding of the advertising process and the role of media in marketing communications. This could be gained from ADV104 Introduction to Advertising.
It is also assumed that students will have a knowledge of channel planning and the media landscape. This could be gained from ADV206 Channel Planning.
The following table summarises the assessment tasks for the online offering of ADV207 in Session 2 2020. Please note this is a guide only. Assessment tasks are regularly updated and can also differ to suit the mode of study (online or on campus).
The information contained in the CSU Handbook was accurate at the date of publication: May 2021. The University reserves the right to vary the information at any time without notice.