AGB410 Agricultural Marketing (8)

The modern food and fibre system is complex, dynamic and international. The changes taking place in this system are revolutionary. The system is becoming highly demand-driven with marketing being very important. The purpose of this subject is to examine the question of agriproduct marketing (raw commodities, food, fibre and agricultural services) in this new global environment. Agriproducts can be categorized into undifferentiated products (also called commodities) and differentiated products. The marketing of these two different types of agriproducts are examined in detail, focusing on both conceptual and practical aspects.


Session 1 (30)
Wagga Wagga Campus

Continuing students should consult the SAL for current offering details: AGB410. Where differences exist between the Handbook and the SAL, the SAL should be taken as containing the correct subject offering details.

Subject Information

Grading System



One session


School of Agricultural and Wine Sciences

Enrolment Restrictions

Restricted to students enrolling in Post Graduate Courses including Articulated Sets of Courses, Graduate Certificates, Graduate Diplomas and Masters.

Subject Relationships

AGB310 This subject is the postgraduate equivalent of AGB310

Incompatible Subjects


Learning Outcomes

Upon successful completion of this subject, students should:
  • Be able to accurately explain how and why agriproduct marketing has undergone such revolutionary change in recent times;
  • Be able to demonstrate how commodity markets work, how futures markets work and how to go about analysing price movements in commodity market; and
  • Be able to accurately explain how differentiated product markets work and how to go about market planning of differentiated agriproducts.


This subject will cover the following topics:

- The Agriproduct System - Coordination of the Agriproduct System - Agriproducts in the Global Environment - Consumption Trends and Consumer Attitudes - Market Research and Market Segmentation - Managing The Product And New Product Development - Pricing Agriproducts - Promotion - Marketing Planning - Economics of Commodity Markets and International Trade - Commodity Price Mechanisms and Futures Markets

Indicative Assessment

The following table summarises the assessment tasks for the online offering of AGB410 in Session 1 2020. Please note this is a guide only. Assessment tasks are regularly updated and can also differ to suit the mode of study (online or on campus).

Item Number
Value %
Engagement quizzes
Marketing plan
Market research
Final online quiz exam

The information contained in the CSU Handbook was accurate at the date of publication: May 2021. The University reserves the right to vary the information at any time without notice.