CCI101 Visual Communication (8)

This subject introduces students to visual signs and how they convey meaning. The relationship between sender and receiver, the combination of word and image, and visual narrative structures are explored through examining conventions and codes in visual culture. The psychology of perception, types and uses of images, and their social function and effects are considered throughout. Using examples of images from art, graphic design, advertising, film, photography and digital technologies, the subject gives context to diverse forms of visual communication through a range of cultural, historical and semiotic explanations.


Session 1 (30)
Wagga Wagga Campus

Continuing students should consult the SAL for current offering details: CCI101. Where differences exist between the Handbook and the SAL, the SAL should be taken as containing the correct subject offering details.

Subject Information

Grading System



One session


School of Communication and Creative Industries

Enrolment Restrictions

Not for students who have previously completed VIS101 Visual Communication.

Subject Relationships

VIS101 VIS101 made obsolete

Incompatible Subjects


Learning Outcomes

Upon successful completion of this subject, students should:
  • be able to demonstrate familiarity with the ways in which visual images communicate meaning;
  • be able to analyse the structure and content of diverse forms of visual communication;
  • be able to engage in informed debate regarding art, design and media visual representations;
  • be able to demonstrate skills of fundamental critical evaluation of extant literature examining conventions and codes within visual culture; and
  • be able to demonstrate the use and structure of appropriate academic writing, research and referencing.


This subject will cover the following topics:
  • Visual coherence: The meaning of images
  • Illusion: in graphics, art and photography
  • Encoding and decoding: Reception and the audience
  • Advertising and consumer cultures: Elements of signs
  • Colour and signs/perception of colour
  • Symbol, Metaphor and Irony: Towards modernity
  • Perspective in Visual Art
  • Political and Religious signs: Towards global culture
  • Sequential Narrative: Comic-book art/high and low culture
  • The gaze and the other: Advertising signs and Sexual signs: gender imaging
  • Mass Media: Theatre, Film and Television: genres
  • Semiotic Theories: Towards Postmodernism in visual culture

Indicative Assessment

The following table summarises the assessment tasks for the online offering of CCI101 in Session 1 2020. Please note this is a guide only. Assessment tasks are regularly updated and can also differ to suit the mode of study (online or on campus).

Item Number
Value %
Cci101 - tutorial paper
Cci101 essay + research skills test
Cci101 - take home exam

The information contained in the CSU Handbook was accurate at the date of publication: May 2021. The University reserves the right to vary the information at any time without notice.