CCI102 Fundamental Design Approaches (8)

This subject delivers theoretical knowledge of fundamental design principles through creative practice. The major emphasis of this subject is on studio practice as it relates to the diversity of the Creative Industries. It encourages an ethical, critical and reflexive approach to practice that is grounded in research and development, and embraces experimentation across a range of analogue and digital media. Students gain an understanding of design principles as they apply to spatial, temporal and emotive affect.


Session 1 (30)
On Campus
Wagga Wagga Campus
Wagga Wagga Campus

Continuing students should consult the SAL for current offering details: CCI102. Where differences exist between the Handbook and the SAL, the SAL should be taken as containing the correct subject offering details.

Subject Information

Grading System



One session


School of Communication and Creative Industries

Enrolment Restrictions

Not available to students who have completed subject VPA101.

Incompatible Subjects


Learning Outcomes

Upon successful completion of this subject, students should:
  • be able to apply the basic principles and theories of design via applied design processes;
  • be able to undertake basic visual research, design development and iteration via a range of design processes and contexts;
  • be able to develop an adaptable and strategic approach to design processes as they apply to a range of contexts;
  • be able to assign interrelated aspects of visual design to a range of visual communication contexts;
  • be able to analyse and selectively engage analogue and/or digital tools as appropriate to particular design tasks; and
  • be able to demonstrate a knowledge of the underlying factors that have shaped changing conventions and developments in design.


This subject will cover the following topics:
  • Design principles
  • Research methods for design development
  • Concept development
  • Form and function
  • Visual structure and spatial composition
  • Tempo and rhythm in design
  • Gestalt principles of visual communication
  • Colour theory in practice
  • The emotional affect in design

Indicative Assessment

The following table summarises the assessment tasks for the online offering of CCI102 in Session 1 2020. Please note this is a guide only. Assessment tasks are regularly updated and can also differ to suit the mode of study (online or on campus).

Item Number
Value %
Design fundamentals
Colour - expect the unexpected
Tempo or movement - short creative proposal

The information contained in the CSU Handbook was accurate at the date of publication: May 2021. The University reserves the right to vary the information at any time without notice.