CCI200 Creative Innovation (8)

This subject introduces students to the applied business, management and leadership skills required for paraprofessional and professional creative industries employment in a range of contexts. Students interrogate the role technology plays in innovation and disruption of creative models of practice. The subject provides contemporary contextual understanding for developing an independent creative identity and personal/professional brand. Students apply design and systems thinking with lean start up methodologies to their individual disciplinary study to further their professional web presence, media strategy, and personal, professional or business plan.


Session 1 (30)
On Campus
Port Macquarie Campus
Wagga Wagga Campus
Wagga Wagga Campus

Continuing students should consult the SAL for current offering details: CCI200. Where differences exist between the Handbook and the SAL, the SAL should be taken as containing the correct subject offering details.

Subject Information

Grading System



One session


School of Communication and Creative Industries

Assumed Knowledge

This subject assumes that students have a sense of disciplinary identity that can be independently applied in practical and professional contexts.

Learning Outcomes

Upon successful completion of this subject, students should:
  • be able to explain and apply fundamental business, management and leadership skills in a range of creative industries contexts;
  • be able to develop, adapt and manage a professional identity across a suite of communication channels;
  • be able to plan, implement and maintain a professional web presence;
  • be able to apply the fundamentals of design and systems thinking and lean start up methodologies towards developing an independent creative practice;
  • be able to speculate on the role technology will play in future innovations and disruptions of the creative industries; and
  • be able to discuss the impact of contemporary cultural and environmental sustainability issues on creative industries practices.


This subject will cover the following topics:
  • Creative Industries: embedded creatives, specialist creatives and support workers
  • Creative Industries: developing an independent creative identity
  • Creative Innovation: design thinking & systems thinking
  • Creative Innovation: The Lean Startup
  • Creative Innovation: speculation & disruption
  • Creating Value: fundamentals of web presence
  • Creating Value: data and content
  • Creating Value: communicating online in global and trans-cultural contexts
  • Creating Value: applied business, management and leadership skills for the creative industries
  • Creating Value: across Borders

Indicative Assessment

The following table summarises the assessment tasks for the online offering of CCI200 in Session 1 2020. Please note this is a guide only. Assessment tasks are regularly updated and can also differ to suit the mode of study (online or on campus).

Item Number
Value %
Professional documents
Strategic planning as a creative professional
Professional online presence

The information contained in the CSU Handbook was accurate at the date of publication: May 2021. The University reserves the right to vary the information at any time without notice.