CCI502 Multiplatform Communication (16)

Professional communicators need to understand and operate effectively across a range of communication platforms for different purposes. Students develop an understanding of communication theory as it applies across multiple platforms, digital, online and traditional. Students focus their study on the requirements of their own communication discipline and develop the ability to critically reflect on their own identities, responsibilities and practices in a multiplatform communication environment.

No offerings have been identified for this subject in 2021.

Where differences exist between the Handbook and the SAL, the SAL should be taken as containing the correct subject offering details.

Subject Information

Grading System



One session


School of Communication and Creative Industries

Enrolment Restrictions

Postgraduate students

Learning Outcomes

Upon successful completion of this subject, students should:
  • demonstrate an understanding of communication theory as it applies across multiple platforms, digital, online and traditional
  • demonstrate ability to review, analyse and critically evaluate uses and applications of different platforms
  • demonstrate ability to critically assess and evaluate concepts of identity, responsibility and practice in a multiplatform communication environment


This subject will cover the following topics:
  • Contemporary communication platforms
  • Online social and professional networks
  • Introduction to communication theory
  • Frameworks for critical evaluation of multiplatform communication
  • Authenticity and credibility in digital identity
  • Personal, professional and social responsibility in communication

Indicative Assessment

The following table summarises the assessment tasks for the online offering of CCI502 in Session 3 2019. Please note this is a guide only. Assessment tasks are regularly updated and can also differ to suit the mode of study (online or on campus).

Item Number
Value %
Communication theory critique
Campaign review
Multiplatform campaign pitch

The information contained in the CSU Handbook was accurate at the date of publication: May 2021. The University reserves the right to vary the information at any time without notice.