CCI506 Digital Media Practice (16)

Students undertake a practice-based exploration of emerging models of media creation, distribution and consumption and consider the impact of these models on existing communication and creative industries from an industry-specific perspective. Students research audiences and markets to develop a complex digital artefact of relevance to their professional practice and engage with the major controversies, issues, and ethics around social media in society. This subject encourages experimentation with digital media and introduces students to key concepts in project and product development.


Session 2 (60)
Bathurst Campus

Continuing students should consult the SAL for current offering details: CCI506. Where differences exist between the Handbook and the SAL, the SAL should be taken as containing the correct subject offering details.

Subject Information

Grading System



One session


School of Communication and Creative Industries

Enrolment Restrictions

This subject is available only to students studying courses at AQF levels 8-9.

Assumed Knowledge

It is assumed students attempting this subject have completed an undergraduate degree or have equivalent professional experience.

Subject Relationships

CCI502 Replaced by CCI506 from 202130

Learning Outcomes

Upon successful completion of this subject, students should:
  • be able to research, plan, develop and pitch a complex digital artefact of relevance to professional practice;
  • be able to critically reflect upon the role of social and digital media in society, including major ethical concerns;
  • be able to critically reflect on appropriate research and evaluation methodologies for defining and working with digital media audiences and users;
  • be able to examine the impact of emerging models for media creation, distribution and consumption upon existing media, communication, and creative industries; and
  • be able to demonstrate key project and product development principles in the design of a complex, experimental digital artefact.


This subject will cover the following topics:
  • Silicone valley and other centres of technology
  • The rise of the entrepreneur
  • Developing a digital media project
  • Critical and historical perspectives on uberfication and other tech jargon
  • Finding your audience and users
  • User testing and audience research
  • Ethics of technology
  • Rapid prototyping
  • Minimum viable products
  • Social construction of technology

The information contained in the CSU Handbook was accurate at the date of publication: May 2021. The University reserves the right to vary the information at any time without notice.