This subject provides students with an introduction to the fundamental theory and practice of establishing and maintaining effective and valuable relationships with media partners. It situates media relationship building within existing strategic goals of the organisation. The subject includes targeted development of content for media agencies. This subject is designed with adaptable delivery models, which may include combinations of condensed online sessions and one-off workshops.
School of Communication and Creative Industries
This subject is not available to students who have completed subject COM233.
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The following table summarises the assessment tasks for the online offering of CCI552 in Micro 4 2020. Please note this is a guide only. Assessment tasks are regularly updated and can also differ to suit the mode of study (online or on campus).
The information contained in the CSU Handbook was accurate at the date of publication: May 2021. The University reserves the right to vary the information at any time without notice.