CCI553 External Communication Strategies (2)

This subject develops student understanding of external communication strategies. Students examine common forms of corporate public communication including websites, social media, press releases, and media announcements with a view to developing basic skills in each of these areas and executing external communication strategies to support wider strategic objectives. This subject is designed with adaptable delivery models, which may include combinations of condensed online sessions and one-off workshops.


Micro Session 6 (82)
Wagga Wagga Campus

Continuing students should consult the SAL for current offering details: CCI553. Where differences exist between the Handbook and the SAL, the SAL should be taken as containing the correct subject offering details.

Subject Information

Grading System



One session


School of Communication and Creative Industries

Learning Outcomes

Upon successful completion of this subject, students should:
  • be able to explain the importance of an integrated public communication strategy consisting of website/s, social media and other forms of media; and
  • be able to develop a strategy for public communication that supports the organisation's wider strategic objectives.


This subject will cover the following topics:
  • Forms of public communication
  • Developing communication strategy to support organisational strategy
  • Basic web publishing

Indicative Assessment

The following table summarises the assessment tasks for the online offering of CCI553 in Micro 6 2020. Please note this is a guide only. Assessment tasks are regularly updated and can also differ to suit the mode of study (online or on campus).

Item Number
Value %
Arguing for an external communication strategy
An integrated external communication stategy

The information contained in the CSU Handbook was accurate at the date of publication: May 2021. The University reserves the right to vary the information at any time without notice.