COM116 Introduction to Public Relations (8)

This subject allows students to explore: what is public relations, why we do it, and how we do it? This foundational subject introduces students to the theories, principles and practices of contemporary public relations. In this subject students explore the role of public relations in society, specialisations within this discipline, the skills required of practitioners and the components of a public relations strategy.


Session 1 (30)
On Campus
Bathurst Campus
Bathurst Campus

Continuing students should consult the SAL for current offering details: COM116. Where differences exist between the Handbook and the SAL, the SAL should be taken as containing the correct subject offering details.

Subject Information

Grading System



One session


School of Communication and Creative Industries

Learning Outcomes

Upon successful completion of this subject, students should:
  • be able to demonstrate a fundamental knowledge of public relations and the relationship of public relations practice to other communication practices;
  • be able to identify and explain the key components of a public relations strategy and situate this within a best practice framework;
  • be able to recall and discuss the main theories informing public relations practice; and
  • be able to evaluate a public relations strategy.


This subject will cover the following topics:
  • Theories and concepts underpinning the practice of public relations
  • Contemporary contexts of public relations practice
  • Skills and knowlege of practice
  • International and cross-cultural issues
  • Interdisciplinary, professionalism and ethics
  • Specialisations within public relations practice

Indicative Assessment

The following table summarises the assessment tasks for the online offering of COM116 in Session 1 2020. Please note this is a guide only. Assessment tasks are regularly updated and can also differ to suit the mode of study (online or on campus).

Item Number
Value %
What is public relations?
Exploring pr theory
Practice case study

The information contained in the CSU Handbook was accurate at the date of publication: May 2021. The University reserves the right to vary the information at any time without notice.