COM219 Media, Communication and Globalisation (8)

This subject aims to introduce students to the impact of globalisation on media organisations, media practices and media audiences. Students will be introduced to the social, economic, political and cultural shifts taking place both locally and internationally. The subject will chart the history of globalisation, and will cover the major contemporary debates, concepts and theorists. Students will be introduced to the issues surrounding globalisation primarily via a series of case studies which will illustrate the emerging pattern of the new communication networks.

No offerings have been identified for this subject in 2021.

Where differences exist between the Handbook and the SAL, the SAL should be taken as containing the correct subject offering details.

Subject Information

Grading System



One session


School of Communication and Creative Industries

Learning Outcomes

Upon successful completion of this subject, students should:
  • be able to demonstrate an understanding of the concept of globalisation
  • be able to theorise the impact of globalisation on contemporary media industries in terms of their structure, ownership, organisation, and communication patterns
  • be able to analyse the impact of globalisation on contemporary media practices in relation to information gathering and transmission, journalistic operating practice, technological transformation, the development of the global marketplace, and the rise of international consumerism
  • be able to demonstrate an understanding of the impact of globalisation on contemporary media audiences with regard to issues such as cultural imperialism, diversification, fragmentation, consumerism and the localisation of the global marketplace
  • be able to recognise that many contemporary developments in the Australian media are replicated globally
  • be able to demonstrate an understanding of the impact of globalisation on concepts of culture, society and nation, and that the global media are the engines of these changes
  • be able to list the major theorists who write on globalisation and state their main arguments.


This subject will cover the following topics:

Definition and history of the concept of globalisation
Technological developments leading to global media
Ownership and globalisation of the media
Media and Cultural Imperialism
Globalisation of culture
Cultural Hybridisation or Homogenisation
Global Consumerism and Identity
Globalisation and the Political Economy
Global Audiences: Diversification or Fragmentation
Global Media Practices: Information Vectors and Global Information Gatherers.

Indicative Assessment

The following table summarises the assessment tasks for the online offering of COM219 in Session 2 2020. Please note this is a guide only. Assessment tasks are regularly updated and can also differ to suit the mode of study (online or on campus).

Item Number
Value %
Ass one: journal  key concepts of globalisation
Ass two: blog - globalisation and me.

The information contained in the CSU Handbook was accurate at the date of publication: May 2021. The University reserves the right to vary the information at any time without notice.