COM224 Communication Research Strategies (8)

This subject explores research methods commonly used in communication industries. The subject covers foundational principles and concepts in communication research and methods, and techniques and analysis used to address contemporary industry research issues and problems. Students are required to plan, propose, implement and report a research project.


Session 1 (30)
On Campus
Bathurst Campus
Bathurst Campus

Continuing students should consult the SAL for current offering details: COM224. Where differences exist between the Handbook and the SAL, the SAL should be taken as containing the correct subject offering details.

Subject Information

Grading System



One session


School of Communication and Creative Industries

Learning Outcomes

Upon successful completion of this subject, students should:
  • be able to explain and compare research concepts such as qualitative and quantitative, primary and secondary resources, ethics, reliability and validity;
  • be able to evaluate strengths and weaknesses in different methodological approaches for different communication research problems;
  • be able to propose, conduct and report a small research project;
  • be able to work effectively in a team;
  • be able to find and use academic resources to support independent original research; and
  • be able to examine the role of research in communication industries.


This subject will cover the following topics:
  • Defining problems and planning research
  • Commonly used communication research strategies
  • Important concepts and assumptions in communication research
  • Strategies for analysing data
  • Conducting research in the field
  • Team work strategies

Indicative Assessment

The following table summarises the assessment tasks for the online offering of COM224 in Session 1 2020. Please note this is a guide only. Assessment tasks are regularly updated and can also differ to suit the mode of study (online or on campus).

Item Number
Value %
Primary fieldwork. digital research.
primary fieldwork. analogue research.
my primary research

The information contained in the CSU Handbook was accurate at the date of publication: May 2021. The University reserves the right to vary the information at any time without notice.