COM238 Professional Practice Contexts (8)

This subject equips students with the skills and knowledge to become public relations professionals within commercial government and non-profit sectors of professional practice. Professional practice skills and the theoretical approaches studied in previous subjects are applied in an examination of the specialist contexts in which public relations is practised. Students will develop an understanding of how to apply their developing knowledge in a range of practice contexts.

No offerings have been identified for this subject in 2021.

Where differences exist between the Handbook and the SAL, the SAL should be taken as containing the correct subject offering details.

Subject Information

Grading System



One session


School of Communication and Creative Industries

Enrolment Restrictions

Not available to students who have completed subject COM322

Assumed Knowledge

COM 116

Learning Outcomes

Upon successful completion of this subject, students should:
  • be able to define communication problems and pose solutions considering ethical, intercultural and global issues in doing so;
  • be able to apply the professional practice skills required to be a competent emerging professional in the communication industry;
  • be able to demonstrate interpersonal skills necessary to become a proficient communicator in the workplace; and
  • be able to demonstrate the criticality of research in practice contexts.


This subject will cover the following topics:
  • Factors informing decision making in communication contexts
  • Ethical, intercultural and global elements of contemporary practice
  • Sectors of contemporary practice: commercial, government and non-profit
  • Relevant theories informing practice
  • Stakeholders, skills and issues within contemporary practice
  • Skills and knowledge expected of emerging professionals
  • Analysing communication problems

The information contained in the CSU Handbook was accurate at the date of publication: May 2021. The University reserves the right to vary the information at any time without notice.