ECO215 Managerial Economics for Business Strategy (8)

This subject applies managerial decision making analysis on various economic models, as well as introduces the student to optimisation techniques used in a managerial decision making environment.

Economic models are related to cost and production as well as to the types of profit analyses underpinning contemporary business decision-making. The subject explores the profit/loss implications of alternative business strategies under various market conditions including competitive, monopoly and oligopoly market structures. Game theory models of business strategy are explored and applied to various business contexts. Alternative business pricing practices are reviewed. Policy issues are considered in an applied context through case studies and business applications.

No offerings have been identified for this subject in 2021.

Where differences exist between the Handbook and the SAL, the SAL should be taken as containing the correct subject offering details.

Subject Information

Grading System



One session


School of Accounting and Finance

Enrolment Restrictions

Not available to students who have completed ECO200

Assumed Knowledge
Subject Relationships

ECO220 Similar Content

Incompatible Subjects


Learning Outcomes

Upon successful completion of this subject, students should:
  • be able to discuss various economic models of managerial decision making;
  • be able to analyse strategic business decision-making using a range of contemporary models;
  • be able to apply the business strategy analysis to several case study managerial economics models.


This subject will cover the following topics:
  • techniques of analysis: optimisation techniques, risk analysis and estimation techniques, linear programming;
  • demand theory: consumer theory, market demand and elasticity concepts;
  • demand estimation: marketing research and regression approaches;
  • demand forecasting: qualitative, time-series and smoothing techniques;
  • production theory and estimation;
  • cost theory and estimation;
  • market structure: perfect competition, monopoly, monopolistic competition and oligopoly;
  • pricing practices: including price discrimination and transfer pricing.

Indicative Assessment

The following table summarises the assessment tasks for the online offering of ECO215 in Session 2 2019. Please note this is a guide only. Assessment tasks are regularly updated and can also differ to suit the mode of study (online or on campus).

Item Number
Value %
Online test
Blog posting
Problem solving questions
Final exam

The information contained in the CSU Handbook was accurate at the date of publication: May 2021. The University reserves the right to vary the information at any time without notice.