GRP224 Branding and Identity (8)

This subject will examine the function of corporate identity and explore the process of logo design, brand development and management and how it is incorporated into a range of design solutions including collateral, advertising and packaging.


Session 1 (30)
Wagga Wagga Campus

Continuing students should consult the SAL for current offering details: GRP224. Where differences exist between the Handbook and the SAL, the SAL should be taken as containing the correct subject offering details.

Subject Information

Grading System



One session


School of Communication and Creative Industries

Learning Outcomes

Upon successful completion of this subject, students should:
  • be able to identify and critically analyse attributes of successful logos and brands;
  • be able to understand and demonstrate a variety of research techniques and creative approaches in logo and brand development and management;
  • be able to create a logo and relevant brand touch points and associated guidelines;
  • be able to understand and apply a critical approach to design briefs; and
  • be able to apply creative, theoretical and technical skills already acquired in the creation of computer based design solutions.


This subject will cover the following topics:
  • Symbol vs Logo
  • Logo vs Brand
  • Designing an identity
  • Brand creation and development - the process
  • Brand touch points - the possibilities

Indicative Assessment

The following table summarises the assessment tasks for the online offering of GRP224 in Session 1 2020. Please note this is a guide only. Assessment tasks are regularly updated and can also differ to suit the mode of study (online or on campus).

Item Number
Value %
Designer identity
Designer logo
Designer brand

Special Resources

Students are required to have access to the industry standard graphic design software package - the Adobe Creative Suite.

The information contained in the CSU Handbook was accurate at the date of publication: May 2021. The University reserves the right to vary the information at any time without notice.