INF310 Marketing of Libraries and Information Agencies (8)

This subject provides a detailed introduction to the fundamentals of marketing principles and practice to facilitate adoption of successful marketing strategies in an organisational context. Marketing concepts, theories and principles are covered, along with their application to the library and information environment. The subject examines the distinct characteristics of services enabling students to identify and develop strategic marketing initiatives and plans in order to build branding and promotional strategies.


Session 1 (30)
SPACE, University of Hong Kong
Wagga Wagga Campus

Continuing students should consult the SAL for current offering details: INF310. Where differences exist between the Handbook and the SAL, the SAL should be taken as containing the correct subject offering details.

Subject Information

Grading System



One session


School of Information Studies

Enrolment Restrictions

Not available to students who have completed INF420 or INF507

Subject Relationships

INF507 Paired Subject

Incompatible Subjects

INF420, INF507

Learning Outcomes

Upon successful completion of this subject, students should:
  • be able to explain the role and value of marketing in the provision of information resources and services;
  • be able to discuss contemporary issues such as the environment, social media and other technologies and how they may affect marketing in order to formulate a service strategy;
  • be able to apply the marketing mix to a specific target market; and
  • be able to prepare a strategic marketing plan with appropriate and measurable goals and objectives.


This subject will cover the following topics:
  • Marketing concepts
  • Services marketing
  • Marketing planning
  • Market segmentation
  • Marketing mix
  • Branding
  • Promotion techniques

Indicative Assessment

The following table summarises the assessment tasks for the online offering of INF310 in Session 1 2020. Please note this is a guide only. Assessment tasks are regularly updated and can also differ to suit the mode of study (online or on campus).

Item Number
Value %
Report -- marketing
Developing a marketing plan

The information contained in the CSU Handbook was accurate at the date of publication: May 2021. The University reserves the right to vary the information at any time without notice.