JST347 Policing and the Media. (8)

This subject introduces students to the role of the media in modern society and the historical and contemporary relationship that exists between policing and the media.

The subject covers three main topic areas. The first discusses the history, nature and importance of police-media relations. In the second topic, students conduct a review of a policing organisation's approach to the media, both at a corporate level and in a community policing or specialist area relevant to the subject participant. The third topic focuses on the development of a media strategy to support an operational plan that addresses a localised crime or strategic policing issue.


Session 2 (60)
Manly Campus

Continuing students should consult the SAL for current offering details: JST347. Where differences exist between the Handbook and the SAL, the SAL should be taken as containing the correct subject offering details.

Subject Information

Grading System



One session


Australian Graduate School of Policing and Security

Enrolment Restrictions

Enrolment is restricted to students in the following undergraduate programs:-

  • Bachelor of Policing
  • Bachelor of Policing (Investigations)
  • Bachelor of Public Safety and Security.

Learning Outcomes

Upon successful completion of this subject, students should:
  • be able to investigate an organisation/media or police/media relationship, aspects both positive and negative and apply to the development of a media release;
  • be able to research an organisation's media policies, the role of the media department, marketing and communication branches, and the role of the levels of the hierarchy in engaging the media;
  • be able to develop and implement effective strategies and practices for engaging with the media and proactively promote police/ organisation operational and strategic goals;
  • be able to develop an operational or corporate media strategy to address a local organisation or policing issue; and
  • be able to demonstrate the communication literacies and digital skills required of a competent criminal justice practitioner.


This subject will cover the following topics:
  • Police /Media relationship.
  • Role of media (the fourth estate) in society
  • Corporate media policies, campaigns and resources
  • Conflict in police and media relations
  • Police and media relations at a crime scene or event

Indicative Assessment

The following table summarises the assessment tasks for the online offering of JST347 in Session 2 2020. Please note this is a guide only. Assessment tasks are regularly updated and can also differ to suit the mode of study (online or on campus).

Item Number
Value %
Media talking points and media release
Media strategy

The information contained in the CSU Handbook was accurate at the date of publication: May 2021. The University reserves the right to vary the information at any time without notice.