MGI533 Social Platform Marketing (8)

During the subject students will study how to set up, optimise and evaluate social media campaigns using Facebook, Twitter, Linkedin, Google+ and YouTube. They will also learn how to create a social media marketing strategy and plan how to implement the strategy into an organisation.


Session 3 (90)
Wagga Wagga Campus

Continuing students should consult the SAL for current offering details: MGI533. Where differences exist between the Handbook and the SAL, the SAL should be taken as containing the correct subject offering details.

Subject Information

Grading System



One session


School of Management and Marketing

Enrolment Restrictions

Only available to students enrolled in IT Masters relevant courses.

Learning Outcomes

Upon successful completion of this subject, students should:
  • be able to analyse the value different social platforms represent for marketing and promotion;
  • be able to investigate and recommend social media management tools that meet an organisation's communication goals;
  • be able to create a social platform strategy utilising a range of social media platforms to meet an organisation's communication goals;
  • be able to create a social platform strategy that expresses an organisation's identity, reaches the target audience and engages with that audience through social interactions;
  • be able to create an implementation plan to apply the strategy within an organisation; and
  • be able to report, analyse and measure the performance and impact of strategy activities.


This subject will cover the following topics:
  • Introduction to social media marketing
  • Social media strategy and planning
  • Audience research methods
  • Social research and data analysis
  • Content outreach
  • Page posts, promotion and management
  • Profile customisation, promotion and management
  • Marketing automation
  • Advertising strategy
  • Future trends

Indicative Assessment

The following table summarises the assessment tasks for the online offering of MGI533 in Session 3 2020. Please note this is a guide only. Assessment tasks are regularly updated and can also differ to suit the mode of study (online or on campus).

Item Number
Value %
A1 - blog post
A2 - analysis of target markets
A3 - social platform strategy

The information contained in the CSU Handbook was accurate at the date of publication: May 2021. The University reserves the right to vary the information at any time without notice.