During the subject students will study how to set up, optimise and evaluate social media campaigns using Facebook, Twitter, Linkedin, Google+ and YouTube. They will also learn how to create a social media marketing strategy and plan how to implement the strategy into an organisation.
School of Management and Marketing
Only available to students enrolled in IT Masters relevant courses.
The following table summarises the assessment tasks for the online offering of MGI533 in Session 3 2020. Please note this is a guide only. Assessment tasks are regularly updated and can also differ to suit the mode of study (online or on campus).
The information contained in the CSU Handbook was accurate at the date of publication: May 2021. The University reserves the right to vary the information at any time without notice.