MGI534 Digital Social Selling (8)

During the subject students will learn how to create engaging content and how to sell efficiently, achieve quota and attain selling success. They will study the difference between traditional and digital and social selling methods and the benefits that can be gained from adopting a digital and social selling approach to their current sales activities.


Session 2 (60)
Wagga Wagga Campus

Continuing students should consult the SAL for current offering details: MGI534. Where differences exist between the Handbook and the SAL, the SAL should be taken as containing the correct subject offering details.

Subject Information

Grading System



One session


School of Management and Marketing

Enrolment Restrictions

Only available to students enrolled in IT Masters relevant courses.

Learning Outcomes

Upon successful completion of this subject, students should:
  • be able to utilise the research tools and techniques needed to develop a well-informed digital & social selling strategy for their product or service;
  • be able to develop relevant sales messages and content by using digital tools to analyse social media platforms;
  • be able to develop relevant, informative content that engages potential and existing buyers;
  • be able to identify different customer types and recommend how to build relationships with leads in the most effective way over an entire customer life-cycle; and
  • be able to forecast and establish targets based on a comprehensive assessment of their digital sales pipeline.


This subject will cover the following topics:
  • Introduction to Digital & Social Selling
  • Digital Research
  • Sales Enablement
  • Creating Engaging Content
  • Social Content
  • Digital Sales Messaging
  • Digital Sales Leadership
  • Integration & Strategy

Indicative Assessment

The following table summarises the assessment tasks for the online offering of MGI534 in Session 2 2020. Please note this is a guide only. Assessment tasks are regularly updated and can also differ to suit the mode of study (online or on campus).

Item Number
Value %
A1 - a web sales portal critique
A2 - a digital sales plan
A3 - a digital sales strategy

The information contained in the CSU Handbook was accurate at the date of publication: May 2021. The University reserves the right to vary the information at any time without notice.