This subject is an introduction to the principles of market research and how market research may be applied to address a management problem. The aim of this subject is to develop the skills needed to conduct or apply market research within a commercial context. The subject begins with an overview of the research design process. It then addresses fundamental qualitative and quantitative research issues including data measurement, collection and analysis, and how data can be analysed to provide strategic guidance.
School of Management and Marketing
The following table summarises the assessment tasks for the online offering of MKT230 in Session 3 2020. Please note this is a guide only. Assessment tasks are regularly updated and can also differ to suit the mode of study (online or on campus).
The information contained in the CSU Handbook was accurate at the date of publication: May 2021. The University reserves the right to vary the information at any time without notice.