This subject provides an opportunity for students to develop, evaluate and apply contemporary speciality marketing topics including global marketing and value chains, business-to-business relationships, services marketing, and contemporary models of retail marketing. This subject combines the application of marketing fundamental with practical business knowledge. This subject provides an opportunity for students to better understand how marketing is evolving in the 21st Century.
No offerings have been identified for this subject in 2021.
School of Management and Marketing
MKT110 and MKT220
MKT260 25% overlap
MKT335 25% overlap
The information contained in the CSU Handbook was accurate at the date of publication: May 2021. The University reserves the right to vary the information at any time without notice.