Innovation is critical for organisations in an era of rapid and continual change. This subject focuses on innovation in goods and services and looks and the risks and returns associated with new product development. Organisation structure and practices that foster innovation are examined alongside a detailed focus on the activities in the new product development process that contribute to success.
School of Management and Marketing
The following table summarises the assessment tasks for the online offering of MKT350 in Session 1 2020. Please note this is a guide only. Assessment tasks are regularly updated and can also differ to suit the mode of study (online or on campus).
The information contained in the CSU Handbook was accurate at the date of publication: May 2021. The University reserves the right to vary the information at any time without notice.